Just squeezed out of the crowd at the CIE beauty exhibition in Hangzhou and sat down with dozens of packaging material factory owners for a deep conversation. The most common phrase heard was not "no customers", but "not taking fewer orders, not making more money".
Recently, international oil prices have been skyrocketing. While it may seem like cold numbers in the news, the knife and knife are actually aimed at the hearts of our beauty packaging material suppliers - where oil prices are rising is the real profits in our pockets.The core materials for cosmetics packaging, whether PET/acrylic bottle body, pump head, spray valve, or hose, lip glaze tube, cosmetics packaging, are all resin by-products downstream of petroleum.
As oil prices rise, the entire process from raw materials to logistics also increases, and the money earned fills the cost gap.
When making molds and samples, every time real gold and silver are poured in to show customers the feel of the pump head opening and closing, as well as the electroplating texture of the bottle body. The machine uses all the raw materials that have increased in price when it is turned on, and the sample is made hundreds or thousands of times. The customer changes the color and process, and the previous investment is all washed away. Ten samples may not necessarily result in a single order.
Sending samples for logistics, I work for express delivery companies every day and rely on sending samples and negotiating orders. We send samples back and forth across provinces and countries, and with the rise in oil prices, courier fees have skyrocketed. What we send out are not samples, but already meager net profits.
Not to mention running exhibitions, carrying hundreds of pounds of bottle and can samples across the country, shipping costs have increased significantly, but the final conversion rate is less than 3%.
The customer changed their requirements, and all the money they had spent before was reset to zero. The customer simply said 'replace the vacuum pump head' and 'adjust the transparency of the bottle body', and all the sampling and logistics costs were reset to zero. The higher the oil price, the higher the cost of trial and error. It's pure pushing stones up the mountain, and the more we walk, the more tired we become.
Don't force yourself to bear the cost anymore! Replace physical samples directly with digital samples
The physical things are getting more and more expensive, it's better to switch to a different approach and turn the wasted money on materials and logistics into pure profit throughout the province.
3D digital product library, cutting down ineffective costs from the source
Help you turn the entire series of products into high-precision interactive 3D digital exhibits, build an exclusive standardized 3D product library, and bring physical samples online in their entirety.
Customers can view the bottle texture, pump head opening and closing, and craftsmanship texture at 720 ° on their mobile phones and tablets. They can also switch colors, change craftsmanship, add brand logos online, and preview customized effects in real-time.
The sample confirmation, which originally took a week to complete, can now be done in a few minutes, directly cutting 80% of the sample and shipping costs.